Red Lobster Biscuits!

I have no idea why it's there but it immediately caught my attention when I saw Red Lobster biscuits as a trending topic on twitter just now. I know everyone loves them, including me, but why would they be talking about them on twitter? Clicking on the topic didn't tell me much as twitter is having a problem and older tweets are unavailable. Maybe everyone was just bored with reading about free insurance quotes. Or maybe they are hungry. Or maybe it's just a great promo by Red Lobster.